The pandemic has shone a sharp spotlight on the need for companies to be adaptable, but even before the mayhem of 2020, business leaders had to deal with multiple crises. The problem is, despite the energy that leaders put into their work… Read More
What an Effective Client-Referral Strategy Looks Like
Nothing builds new business more reliably than a sustained effort in gaining referrals from existing clients. What’s more, as a marketing approach to fill the “top of the funnel,” it is more likely to succeed than other campaigns and carries virtually… Read More
How Aligned Is Your Organization?
Most executives today know their enterprises should be aligned. They know their strategies, organizational capabilities, resources, and… Read More
Why Is Corporate Strategy Important?
A corporate strategy both names the outcomes a company intends to achieve and devises the means for it to do so. More directly, a corporate strategy… Read more