In a Downturn, Focus on Existing Customers — Not Potential Ones

The markets are down, currencies are down, and inflation is up. While every downturn is different, these signals are familiar and they suggest we’re nearing a recession. New sales leads will start to slow, win rates will narrow, deals will take longer to close, and customers will start to churn. It can be a scary time, but we’ve been here before — and there’s a playbook for how to weather these conditions.

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What Marketers Can Learn From Home Depot’s Beloved (and Sold-Out) 12-Foot Skeleton

For much of mankind’s history, artists and art aficionados have sustained a fascination with the depiction of the human body—sans skin. Skeletons and skulls utilized as popular artistic imagery can be traced as far back as when the Pre-Pottery Neolithic B plastered human skulls created in the ancient upper Mesopotamia region between 8,000 and 6,000 B.C. Since then, a slew of famous, illustrated, painted and animated bare bones have cropped up… READ MORE