The markets are down, currencies are down, and inflation is up. While every downturn is different, these signals are familiar and they suggest we’re nearing a recession. New sales leads will start to slow, win rates will narrow, deals will take longer to close, and customers will start to churn. It can be a scary time, but we’ve been here before — and there’s a playbook for how to weather these conditions.
What an Effective Client-Referral Strategy Looks Like
Nothing builds new business more reliably than a sustained effort in gaining referrals from existing clients. What’s more, as a marketing approach to fill the “top of the funnel,” it is more likely to succeed than other campaigns and carries virtually… Read More
What Marketers Can Learn From Home Depot’s Beloved (and Sold-Out) 12-Foot Skeleton
For much of mankind’s history, artists and art aficionados have sustained a fascination with the depiction of the human body—sans skin. Skeletons and skulls utilized as popular artistic imagery can be traced as far back as when the Pre-Pottery Neolithic B plastered human skulls created in the ancient upper Mesopotamia region between 8,000 and 6,000 B.C. Since then, a slew of famous, illustrated, painted and animated bare bones have cropped up… READ MORE