In a Downturn, Focus on Existing Customers — Not Potential Ones

The markets are down, currencies are down, and inflation is up. While every downturn is different, these signals are familiar and they suggest we’re nearing a recession. New sales leads will start to slow, win rates will narrow, deals will take longer to close, and customers will start to churn. It can be a scary time, but we’ve been here before — and there’s a playbook for how to weather these conditions.

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How to Lead Your Team Through the Transition Back to the Office

If you’re anxious about how your team is going to navigate the transition to whatever form of in-person work your company is planning, you aren’t alone. By now, you’re likely aware that most employees don’t want to return to whatever normal looked like pre-pandemic. A recent survey from Harvard Business School of 1,500 employees revealed that 81% of them either don’t want to come back at all or would prefer a hybrid model 

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