The markets are down, currencies are down, and inflation is up. While every downturn is different, these signals are familiar and they suggest we’re nearing a recession. New sales leads will start to slow, win rates will narrow, deals will take longer to close, and customers will start to churn. It can be a scary time, but we’ve been here before — and there’s a playbook for how to weather these conditions.
If you’re anxious about how your team is going to navigate the transition to whatever form of in-person work your company is planning, you aren’t alone. By now, you’re likely aware that most employees don’t want to return to whatever normal looked like pre-pandemic. A recent survey from Harvard Business School of 1,500 employees revealed that 81% of them either don’t want to come back at all or would prefer a hybrid model
The pandemic has shone a sharp spotlight on the need for companies to be adaptable, but even before the mayhem of 2020, business leaders had to deal with multiple crises. The problem is, despite the energy that leaders put into their work… Read More
Nothing builds new business more reliably than a sustained effort in gaining referrals from existing clients. What’s more, as a marketing approach to fill the “top of the funnel,” it is more likely to succeed than other campaigns and carries virtually… Read More