Rental-car companies, crushed by a collapse in bookings at the onset of the Covid-19 pandemic, are now getting a lift

Automotive giant Daimler Mercedes-Benz says it has introduced a new digitalisation initiative which makes “complex vehicle production completely transparent and maximises its efficiency”.

In today’s connected world, cyber is everywhere. This is particularly true in the automotive sector, where advanced, connected technologies are producing unprecedented disruption in almost every aspect of the automotive ecosystem, including manufacturing and supply chain, consumer engagement, connected and autonomous vehicles, dealer interactions, financing and, of course, enterprise operations. 

Companies are developing aircraft capable of carrying passengers and cargo in urban environments. So what’s keeping them grounded? Several key technological barriers need to be overcome before air taxis take to the skies.

From automation and seamless connectivity to personalization, digital technologies are putting the automotive industry in a state of disruptive transition.

Against this backdrop, auto manufacturers need to explore new digital solutions across the value chain to conceive new models and survive in the rapidly transforming industry, says GlobalData, a data and analytics company.